About US

Pulchra Avenue Studios is a creative haus and agency built on intention, structure, and care.

We exist to shape image, steward story, and develop people — not just projects. Our work lives at the intersection of creative direction, visual identity, and talent development, serving individuals, brands, and emerging creatives with clarity and purpose.

At the core of everything we do is a simple belief:
visibility matters.

We believe people are created with purpose, and that confidence grows when individuals are supported in stewarding what they’ve been given — their gifts, voice, and presence — with intention. Too often, people hide, shrink, or perform instead of showing up honestly and clearly. Our role is to guide people into alignment between who they are and how they’re seen.

A CREATIVE HAUS, OPERATING AS AN AGENCY

Pulchra Avenue functions as a creative haus — a home for thoughtful image-making, collaboration, and development — while operating with an agency structure.

This means every project is led by creative direction, supported by professional standards, and executed by a carefully assembled creative team based on the needs of the work. We collaborate with both seasoned and emerging creatives through structured, project-based engagement.

We do not operate as a talent marketplace or volume-driven studio. We prioritize care, quality, and long-term impact.

OUR DIVISIONS

PULCHRA | X IMAGE

Strategic image architecture for founders, professionals, and organizations — shaping visual presence with clarity, credibility, and intention.

PULCHRA | X WEDDINGS

Editorial and cinematic wedding storytelling — stewarding covenantal love stories with artistry, presence, and emotional depth.

PULCHRA | X TALENT

Portfolio development and creative readiness for emerging artists — supporting growth through guidance, structure, and real-world experience.

Each division serves a distinct purpose, while remaining rooted in the same philosophy:
image built with intention, story handled with care, and people developed responsibly.

LED BY CREATIVE DIRECTION

Pulchra Avenue Studios is founded and creatively directed by Ashanna Hodge, whose background in talent development and visual storytelling informs every project.

With nearly a decade of experience guiding artists, founders, and individuals at pivotal moments of growth, Ashanna brings a grounded, human-centered approach to creative leadership — ensuring each project is handled with clarity, direction, and integrity.

Meet the Founder & Creative Director — Ashanna Hodge

I make people visible.

Nearly a decade working in talent development shaped the way I see people — not just how they look, but how they carry themselves, how they’re perceived, and how confidently they show up in the world. Working closely with emerging artists, models, and creatives trained my eye for story, presence, and potential. That foundation formed me into a storyteller and image developer, and it’s what gives me the instinct to guide people into visibility with care and intention.

At the core of my work is a belief that people are created with purpose, and that confidence grows when we learn to steward what we’ve been given — our gifts, our voice, our presence — with clarity and direction. Too often, people hide, shrink, or perform instead of showing up honestly and fully. My work exists to help people align who they are with how they’re seen.

Through Pulchra Avenue Studios, I work as a Creative Director and Image Architect, offering structure, creative leadership, and visual direction to individuals, brands, and emerging artists at pivotal moments of growth. Whether I’m working with a founder building credibility, a couple stepping into covenant, or a creative entering their industry, my role remains the same: to create space, offer guidance, and help people show up with confidence and purpose.

OUR PHILOSOPHY

Beauty with intention.
Identity with clarity.
Art with purpose.

Pulchra Avenue Studios exists to help people step into visibility with confidence, alignment, and care.

We make people visible.